Over 60% of brands in Kuban shopping centers are represented by Russian companies

In Kuban shopping centers, over 60% of the brands are Russian. In some places, this number is as high as 80%. This trend shows strong growth in domestic manufacturing and a clear shift of the retail sector toward the local market.

«The high share of Russian brands, including the local ones, reflects successful import substitution, increasing trust in domestic products, and the growth of local manufacturing. Krasnodar Region is actively promoting its own brands, strengthening the region’s economy,» said Roman Kurinny, head of the regional consumer services department.

Meanwhile, foreign brands make up about 25% on average. The other 15% are stores offering a mix of both domestic and international products.